In 2005 I looked at this question using some Henley centre research to form a view on what are the major trends coming through and what near horizon trends should ASDA adopt in it’s activity calendar.
Would like to change
1. Exercise you do
2. Stress in your life
3. Weight
Successfully change
1. Eating more healthily
2. Way you Look
3. Spiritual well-being
Tried but failed
1. Weight
2. Exercise
3. Smoking
More interesting than the above though were some of the responses that had grown exponentially such as 12% would like to change their body through surgery. Given the huge change that technology has played in people’s lives, the global economic recession and new challenges to how we measure happiness rather than GDP what do you believe will have altered?
