Coke now seem to understand the need to move from one way to dynamic conversation and the important role of digital in achieving this.
As such they have restructured their agency roster and prioritise crowd source co creation to drive greater amounts of authentic or interesting content….. interesting that coke finally joins the party.
Other interesting co creation activities taking place at the momenmt include Levi’s launching a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Fans can choose the set, tunes and support acts for gig this November.
Official Levi’s® Store Online – Buy Levi’s® Jeans, clothes and accessories..
