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How mystery flavour adds a little chatter

by justsmyle
March 20, 2012

Great attempt by Walkers at driving less ‘cheesy’ promotion, opting for talkability / engagement rather than direct conversion through price.

http://www.thegrocer.co.uk/fmcg/ambient/crisps-nuts-and-snacks/walkers-reveals-its-three-mystery-flavours/227165.article?

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