Inspired by Suka and the owner Yolanda Hinchcliffe this store is impressive. The concept, range, online transactional store, events, exclusive lines and even their own design bike range has been developed and launched in 5 months. 
The store dedicated to male performance but in addition to an innovative product range holds yoga classes in the basement, has a full events program and opens by appointment on sundays. The insight here is that this target audience is more technical, honest and need an environment where ‘boys’ can play. This is wonderful example of strong positioning, great insight and retail passion.
