Although similar to the Mini launch, here New Balance have got the drive to store mechanic right in using a geoapp, AR and social media to drive footfall.
Step 1: Download Urban Dash app
Step 2: Each day opportunity to get a digital baton. The first player within 100 feet can take it.
Step 3: Run to New Balance NY on 5th Ave. avoiding other players
Step 4: Make it to New Balance with your digital baton to claim NB NYC 574 shoes.
Good Job NB.
