Which are the brands that emotionally connect us through a reflection of our lives? Which of these activities or associations are genuine, feel credible or perhaps even a little nostalgic. Which are those that tread that fine line between fabulous production quality while remaining authentic. Which brands ask a question of us? Some of my favourites below.
A great follow up to ‘The art of flight’.
Not a plane in sight but one of the most powerful films from BA
Anthony Crook is a master of very human storytelling.
Apple could be considered an obvious choice but this Christmas ad in particular captured an everyday authenticity that I image required creative bravery.
John Lewis has developed such a following for it’s films that Christmas really doesn’t start in the UK until everyone has seen the first John Lewis ad. This is not a Christmas film but is John Lewis storytelling at its best.
