Formalising peer to peer, loyalty schemes and your profile to establish preferred rates and tailored options have been emerging quickly. Here are a couple of interesting examples
Hotelied is the luxury hotel booking site where it pays to be you, Rather than ‘trawling’ huge numbers of hotels based on location, rating and price this site attempts to propose relevant hotels and tailor a price based on your social status and profile.
Another example I had previously featured is Spazza who use social and online analytics to provide an individual with a personal price.




